Chris designed and animated this NCAA March Madness project for Space150 and Nike Basketball to appear on social media during the 2017 tournament. The project included a special bracket for internal use at Nike HQ and player illustration cards.
Champions Mentality trailer, plus three pieces recounting professional players tournament stories that appeared on the @nikebasketball Instagram account and other social media.
TRAILER
WIN OR GO HOME MENTALITY
with Draymond Green, Ron Baker, Lindsay Whalen and Aaron Gordon
TIME TO SHINE MENTALITY
with Karl Anthony-Towns, Breanna Stewart and Gordon Hayward
BIG GAME MENTALITY
with Doug McDermott, Malcolm Brogdon and CJ McCollum
Client: Nike
Role: Concept, Storyboarding, Design, Illustration, Animation
Director/Illustrator/Animator: Chris Edser
MVP type and concept design: Sam Barratt
Animation: Andrew Onorato, Jarrod Prince, Lisa Vertudaches, Joel Williams, Makoto Koji, Hannah Judd and Aaron McDonald
Music and Sound: Josh Lundquist
