Champions Mentality

Chris designed and animated this NCAA March Madness project for Space150 and Nike Basketball to appear on social media during the 2017 tournament. The project included a special bracket for internal use at Nike HQ and player illustration cards.

Champions Mentality trailer, plus three pieces recounting professional players tournament stories that appeared on the @nikebasketball Instagram account and other social media.
TRAILER
WIN OR GO HOME MENTALITY
with Draymond Green, Ron Baker, Lindsay Whalen and Aaron Gordon
TIME TO SHINE MENTALITY
with Karl Anthony-Towns, Breanna Stewart and Gordon Hayward
BIG GAME MENTALITY
with Doug McDermott, Malcolm Brogdon and CJ McCollum

Client: Nike

Role: Concept, Storyboarding, Design, Illustration, Animation

Team

Director/Illustrator/Animator: Chris Edser

MVP type and concept design: Sam Barratt

Animation: Andrew Onorato, Jarrod Prince, Lisa Vertudaches, Joel Williams, Makoto Koji, Hannah Judd and Aaron McDonald

Music and Sound: Josh Lundquist

GENERAL INQUIRIES
Social
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