We teamed up again with UNINTERRUPTED to create the series Built From Concrete for Powerade. Kemba Walker, Jamal Crawford and Asia Durr each talked about how streetball legends and their moves inspired them. Designer Matt Smithson jumped on the animation design and Raymo Ventura and his team at Deux Wave rocked on transitions and texturing.
Client: Uninterrupted x Powerade
Role: Concept, Storyboarding, Design, Illustration, Animation, Post-Production
Director: //kneeon
Design/Illustration: Matt Smithson
Executive Producer: Michael Belmonte | Animation Producer: //kneeon
2D Animation: Arthur Guttilla, //kneeon, Pavelas Laptevas
Compositing: Mike Healey
Texturing and 2D animation: Deux Wave
Animators: Raymo Ventura, Rozz Zimmerman
Animation Intern: Ariana Williams
Sound Design: Arjun Sheth
Music: Nascent Beats
